Protocol Discovery · Recommended · High impact
Structured pricing information
An offer without a price cannot be compared by an agent — you drop out of consideration.
- Recommended
- High impact
- Adopted standard
| Property | Value |
|---|---|
| Check id | pricing-structured |
| Dimension | Protocol Discovery (25%) |
| Tier | Recommended — pool 20 pts |
| Weight inside tier | 2 |
| Impact | High |
| Maturity | Adopted — A ratified standard with real deployment. |
| Conditional | No |
| Publishing skill | pricing-schema |
| Standards | schema.org/Offer |
What is measured
The scanner parses the JSON-LD in the server-rendered homepage and looks for schema.org pricing: an Offer (or a Product or Service with offers) carrying price, priceCurrency and availability, or a priceSpecification (UnitPriceSpecification) with price and priceCurrency for recurring plans. It passes when at least one complete offer states a numeric price and its currency; it partially passes when an offer node exists but omits priceCurrency, or when the price appears only as prose or an image.
Reproduce it yourself
You do not have to take our word for any of this. Run the same measurement against your own domain:
DOMAIN=https://your-domain.example
curl -sS "$DOMAIN/" | tr -d '\n' | grep -oE '"(price|priceCurrency|availability|priceSpecification|@type)":("[^"]*"|\{)' | sort -u
The fix
This is the artifact to ship. It is the complete change, not a description of one.
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Agent Readiness Audit",
"serviceType": "Website agent-readiness audit",
"provider": { "@type": "Organization", "name": "Example Inc.", "url": "https://your-domain.example" },
"offers": {
"@type": "Offer",
"price": "490.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://your-domain.example/pricing",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "490.00",
"priceCurrency": "USD",
"billingDuration": { "@type": "QuantitativeValue", "value": 1, "unitCode": "MON" }
}
}
}
Standards referenced
-
schema.org/Offer
Related checks
| Check | Tier | Impact | Same skill |
|---|---|---|---|
mcp-card — MCP server card | Essential | High | — |
openapi — OpenAPI definition | Essential | High | — |
oauth-discovery — OAuth discovery documents | Essential | High | — |
api-catalog — API catalog | Recommended | Medium | — |
agent-skills — Agent Skills declaration | Recommended | Medium | — |
a2a-card — A2A agent card | Recommended | Medium | — |
a2a-signed — Cryptographically signed agent card | Emerging | Medium | — |
auth-md — /auth.md agent authentication guide | Emerging | Medium | — |