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Content Accessibility · Emerging · Low impact

Breadcrumb / navigation schema

Helps an agent make sense of where a page sits in your site.

  • Emerging
  • Low impact
  • Draft standard
Breadcrumb / navigation schema — Property, Value
Property Value
Check idbreadcrumb
DimensionContent Accessibility (22%)
TierEmerging — pool 5 pts
Weight inside tier1
ImpactLow
MaturityDraft — A published specification that is not yet ratified.
ConditionalNo
Publishing skillbreadcrumb-schema
Standardsschema.org/BreadcrumbList

What is measured

This check declares no probe path, so the scanner walks the JSON-LD of the fetched homepage / for a BreadcrumbList and inspects itemListElement. Pass when the list has at least two entries typed ListItem whose position values start at 1 and increase by one, each with a name and an item that is a resolvable URL (an absolute http(s) URL or a host-relative path — a bare string such as garbage is not an item URL). The last entry may omit item entirely, as Google's breadcrumb guidance allows, because it stands for the current page. Partial when BreadcrumbList is present but an entry is not typed ListItem, a position is missing or out of order, an entry before the last has no resolvable item URL, or any entry carries an item that is not one; fail when no BreadcrumbList appears.

Reproduce it yourself

You do not have to take our word for any of this. Run the same measurement against your own domain:

              DOMAIN="https://example.com"
curl -sL "$DOMAIN/" | perl -0777 -ne 'while (m{<script[^>]*application/ld\+json[^>]*>(.*?)</script>}gsi) { print "$1\n" }' | jq -r '.. | objects | select((."@type"? | if type == "array" then .[] else . end) == "BreadcrumbList") | .itemListElement[] | [(.position|tostring), .name, ((.item."@id" // .item) // "NO URL")] | @tsv'
            

The fix

This is the artifact to ship. It is the complete change, not a description of one.

              <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com/" },
    { "@type": "ListItem", "position": 2, "name": "Checks", "item": "https://www.example.com/checks" },
    { "@type": "ListItem", "position": 3, "name": "Structured data", "item": "https://www.example.com/checks/jsonld" }
  ]
}
</script>
            

Standards referenced

  • schema.org/BreadcrumbList

Related checks

Related checks — Check, Tier, Impact, Same skill
Check Tier Impact Same skill
markdown-negotiation — Markdown content negotiationRecommendedCritical—
headings — Semantic heading structureEssentialHigh—
meta — Title and summary metadataEssentialHigh—
jsonld — JSON-LD structured dataEssentialCritical—
faq-schema — FAQ / question-answer schemaRecommendedHigh—
summary — Prominent summary blockRecommendedMedium—
lang — Language declaration and multilingual accessRecommendedMedium—
no-js-fallback — Content that needs no JavaScriptEssentialHigh—