{ "version": "0.1.0", "rubricVersion": "0.7", "target": "https://stripe.com", "host": "stripe.com", "https": true, "scannedAt": "2026-10-12T22:54:50.728Z", "durationMs": 10380, "requests": 138, "score": 34.9, "grade": "BB", "gradeLabel": "thin", "previous": { "score": 34.9, "grade": "BB", "level": 1, "fingerprint": "e3ff6c7b07fdf13092aea36e6e42f37ed4b907a54edbc48fb78ca7511de3e48b", "scannedAt": "2026-10-12T22:51:16.573Z", "counts": { "pass": 11, "warn": 10, "fail": 30, "na": 10, "total": 61 }, "rubricVersion": "0.7" }, "level": 1, "levelName": "Basic Web Presence", "levelBlurb": "The site is reachable, but there are no agent-specific signals.", "verdict": "Basic Web Presence", "tiers": { "essential": { "score": 29.88444444444445, "pool": 80, "counted": 16, "total": 16 }, "recommended": { "score": 5.410317460317461, "pool": 20, "counted": 20, "total": 28 }, "emerging": { "score": 1.3312500000000005, "pool": 5, "counted": 15, "total": 17 } }, "confidence": 99, "confidenceLabel": "high", "fingerprint": "e3ff6c7b07fdf13092aea36e6e42f37ed4b907a54edbc48fb78ca7511de3e48b", "isCommerce": true, "commerceSignals": [ "commerce path (/products)" ], "blocked": null, "blockedNote": null, "deadline": { "ms": 60000, "reached": false }, "profile": { "id": "general", "identified": false, "declared": false, "ambiguous": [ "api", "saas" ], "evidence": [ "Two profiles are too close to separate: api (4) and saas (4), margin 0 < 2.", "Profile-scoped checks were not scored rather than guessed at." ], "scores": [ { "id": "api", "score": 4, "signals": [ "A documentation path responds", "API reference copy" ] }, { "id": "saas", "score": 4, "signals": [ "A pricing page responds", "A documentation path responds" ] }, { "id": "marketplace", "score": 3, "signals": [ "Describes itself as a marketplace" ] }, { "id": "services", "score": 2, "signals": [ "A contact path responds", "A pricing path responds" ] }, { "id": "ecommerce", "score": 1, "signals": [ "A product listing path responds" ] } ] }, "categories": [ { "id": "protocol", "label": "Protocol Discovery", "weight": 0.25, "score": 16.7, "counted": true, "pass": 1, "warn": 4, "fail": 9, "na": 3, "total": 17 }, { "id": "content", "label": "Content Accessibility", "weight": 0.22, "score": 54.5, "counted": true, "pass": 6, "warn": 1, "fail": 5, "na": 3, "total": 15 }, { "id": "discoverability", "label": "Discoverability", "weight": 0.2, "score": 40.9, "counted": true, "pass": 3, "warn": 1, "fail": 7, "na": 0, "total": 11 }, { "id": "botaccess", "label": "Bot Access Control", "weight": 0.18, "score": 17.9, "counted": true, "pass": 1, "warn": 2, "fail": 5, "na": 0, "total": 8 }, { "id": "commerce", "label": "Commerce Protocols", "weight": 0.15, "score": 21.7, "counted": true, "pass": 0, "warn": 2, "fail": 4, "na": 4, "total": 10 } ], "checks": [ { "id": "reachable", "category": "discoverability", "tier": "essential", "weight": 3, "impact": "critical", "conditional": false, "label": "Homepage open to agent access", "why": "If an agent cannot read your site, every other check is moot. Cloudflare began blocking AI crawlers by default in 2025, with signed agents routed separately.", "skill": "agent-access", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "HTTP 200 text/html; charset=utf-8 with 704020 bytes and 1892 words of visible text.", "evidence": "HTTP 200 · text/html; charset=utf-8 · 704020 bytes · 413 ms · final https://stripe.com/en-pl", "fix": null }, { "id": "robots-txt", "category": "discoverability", "tier": "essential", "weight": 2, "impact": "high", "conditional": false, "label": "robots.txt with agent directives", "why": "The front door for agent traffic (RFC 9309).", "skill": "robots-txt", "standards": [ "RFC 9309" ], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "3 groups, 21 rules, 2 named agent groups (ia_archiver, rogerbot), Sitemap declared.", "evidence": "HTTP 200 · text/plain; charset=utf-8 · 643 bytes · 297 ms · Sitemap: https://stripe.com/sitemap/sitemap.xml User-agent: ia_archiver Allow: /docs/api Allow: /docs/api$ Disallow: /docs Disallow: /docs$…", "fix": null }, { "id": "sitemap-xml", "category": "discoverability", "tier": "essential", "weight": 2, "impact": "high", "conditional": false, "label": "sitemap.xml valid and current", "why": "The primary URL discovery source for agent crawlers.", "skill": "sitemap", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "sitemap.xml answered HTTP 404 with 370299 bytes.", "evidence": "HTTP 404 · text/html; charset=utf-8 · 370299 bytes · 347 ms", "fix": "\n\n \n https://example.com/\n 2026-01-15\n \n \n https://example.com/docs/quickstart\n 2026-01-15\n \n" }, { "id": "llms-txt", "category": "discoverability", "tier": "essential", "weight": 3, "impact": "critical", "conditional": false, "label": "/llms.txt published and well-structured", "why": "The most widely adopted contract for making a site legible to agents. In the curated corpus we measured, 46% of sites published one and the average quality score was 37 out of 100 — adoption is not the same as usefulness.", "skill": "llms-txt", "standards": [ "llmstxt.org" ], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "H1 \"Stripe\", blockquote summary, 31 H2 sections with 308 markdown links, 69923 bytes. The scan requested 7 links it names, and each answered 2xx. Not requested: 36 links on another origin and 264 same-origin links (the scan samples up to 6).", "evidence": "HTTP 200 · text/plain; charset=utf-8 · 69923 bytes · 341 ms · headings: Stripe | Payments | Connect | Payment Links | Checkout | Elements | Billing | Invoicing | Tax | Atlas | Terminal | Rada…", "fix": null }, { "id": "link-headers", "category": "discoverability", "tier": "emerging", "weight": 2, "impact": "medium", "conditional": false, "label": "Discovery via Link response headers", "why": "RFC 8288 Link headers let an agent find your discovery resources without parsing HTML.", "skill": "link-headers", "standards": [ "RFC 8288" ], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "No Link header on the homepage response (HTTP 200, 704020 bytes).", "evidence": "HTTP 200 · text/html; charset=utf-8 · 704020 bytes · 413 ms · final https://stripe.com/en-pl", "fix": "# nginx: advertise discovery resources on the homepage response.\nadd_header Link '; rel=\"describedby\"; type=\"text/plain\", ; rel=\"alternate\"; type=\"application/xml\"' always;\n\n# Raw header, one comma-separated field:\nLink: ; rel=\"describedby\"; type=\"text/plain\", ; rel=\"alternate\"; type=\"application/xml\"" }, { "id": "dns-aid", "category": "discoverability", "tier": "emerging", "weight": 2, "impact": "medium", "conditional": false, "label": "DNS-AID discovery record", "why": "Lets agents read discovery information over DNS without an HTTP round trip. Cloudflare added it to its readiness checklist.", "skill": "dns-aid", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "0 SVCB records and 0 TXT records resolve at _index._agents.stripe.com and _agent.stripe.com.", "evidence": "DNS-AID names queried for SVCB and TXT records: _index._agents.stripe.com and _agent.stripe.com", "fix": "; DNS-AID (draft-mozleywilliams-dnsop-dnsaid)\n_index._agents.example.com. 3600 IN SVCB 1 agent-index.example.com (\n alpn=\"h2\"\n port=443\n well-known=agent-card.json\n)\n\nassistant.example.com. 3600 IN SVCB 1 . (\n alpn=\"mcp,h2\"\n port=443\n well-known=agent-card.json\n cap=https://example.com/.well-known/agent-card.json\n)" }, { "id": "canonical", "category": "discoverability", "tier": "recommended", "weight": 2, "impact": "medium", "conditional": false, "label": "Canonical and hreflang discipline", "why": "An agent needs one consistent URL per important page.", "skill": "canonical", "standards": [], "status": "warn", "points": 0.5, "counted": true, "excluded": null, "detail": "Canonical points at /en-pl, not the homepage URL that was reached (/).", "evidence": "https://stripe.com/en-pl", "fix": "\n\n\n" }, { "id": "llms-full", "category": "discoverability", "tier": "recommended", "weight": 1, "impact": "low", "conditional": false, "label": "/llms-full.txt expanded context", "why": "Lets an agent take in the full context in a single request instead of walking the site step by step.", "skill": "llms-full-txt", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "Not published (HTTP 404) and not linked from /llms.txt.", "evidence": "HTTP 404 · text/html; charset=utf-8 · 370299 bytes · 343 ms", "fix": "# In /llms.txt, under Docs:\n- [Full context](https://example.com/llms-full.txt): Every key page as one document\n\n# /llms-full.txt\n# Example Inc - full context\n\n> Complete text of the pages an agent needs, in a single request. Regenerated on deploy.\n\n## https://example.com/ (Home)\n\nExample Inc runs a payments API for marketplaces. Production traffic is served from three regions.\n\n## https://example.com/pricing (Pricing)\n\nStarter is $0 for 1,000 calls per month. Growth is $99 for 100,000 calls." }, { "id": "agents-md", "category": "discoverability", "tier": "recommended", "weight": 2, "impact": "high", "conditional": false, "label": "AGENTS.md with the required sections", "why": "The instruction file for coding and operations agents. It fails more often than any other check in the curated corpus we measured, and the usual reason is not a missing file but a file without the sections an agent needs.", "skill": "agents-md", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "Not found (HTTP 404, 370299 bytes).", "evidence": "HTTP 404 · text/html; charset=utf-8 · 370299 bytes · 219 ms", "fix": "# AGENTS.md\n\n## Project overview\nExample Inc is a payments API for marketplaces. Docs: https://example.com/docs\n\n## Setup and build\n- `pnpm install`\n- `pnpm dev` -> http://localhost:3000\n- `pnpm build`\n\n## Testing\n- `pnpm test`; lint and types: `pnpm lint && pnpm typecheck`\n\n## Conventions\n- TypeScript strict mode; no `any` in exported signatures.\n- Public API routes live in `src/routes/api/`.\n\n## Security and contact\n- Never commit secrets; use `.env.local`.\n- Report vulnerabilities to security@example.com." }, { "id": "sitemap-md", "category": "discoverability", "tier": "emerging", "weight": 1, "impact": "low", "conditional": false, "label": "/sitemap.md markdown site map", "why": "Lets an agent read your site structure as markdown in a single file. Adoption is still very low, so this is an early-mover advantage.", "skill": "sitemap-md", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "Not found (HTTP 404, 370299 bytes).", "evidence": "HTTP 404 · text/html; charset=utf-8 · 370299 bytes · 207 ms", "fix": "# Sitemap\n\n- [Home](https://example.com/): What Example Inc does and who it is for\n- [Quickstart](https://example.com/docs/quickstart): First API call in five minutes\n- [API reference](https://example.com/docs/api): Every endpoint and response field\n- [Pricing](https://example.com/pricing): Plans, limits and overage rates\n- [Status](https://example.com/status): Live service status and incident history\n- [Contact](https://example.com/contact): Sales and support routes" }, { "id": "markdown-negotiation", "category": "content", "tier": "recommended", "weight": 3, "impact": "critical", "conditional": false, "label": "Markdown content negotiation", "why": "Agents can request a markup-free version with \"Accept: text/markdown\", which cuts token cost.", "skill": "markdown-negotiation", "standards": [ "RFC 9110" ], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "The homepage answered Accept: text/markdown with Content-Type text/html; charset=utf-8 (HTTP 200), so the HTML document is served to every client.", "evidence": "status: 200; content-type: text/html; charset=utf-8; vary: accept-encoding; markdown body: no", "fix": "// server.js - one URL, two representations (RFC 9110).\nimport express from 'express';\nimport { readFile } from 'node:fs/promises';\n\nconst app = express();\napp.use(async (req, res, next) => {\n if (req.method !== 'GET') return next();\n res.vary('Accept'); // the HTML response must carry this too\n if (req.accepts(['text/html', 'text/markdown']) !== 'text/markdown') return next();\n try {\n const file = `public${req.path.replace(/\\/$/, '/index')}.md`;\n res.type('text/markdown').send(await readFile(file, 'utf8'));\n } catch {\n next(); // no markdown twin for this path: fall back to HTML\n }\n});\napp.use(express.static('public'));\napp.listen(3000);" }, { "id": "headings", "category": "content", "tier": "essential", "weight": 2, "impact": "high", "conditional": false, "label": "Semantic heading structure", "why": "A single H1 and a consistent H2 structure let the content be split correctly.", "skill": "semantic-headings", "standards": [ "WCAG 2.2" ], "status": "warn", "points": 0.5, "counted": true, "excluded": null, "detail": "2 H1 elements on one page while the rest of the outline (5 H2s, 25 H3s) is well formed.", "evidence": "outline: H1 H1 H2 H3 H3 H3 H3 H3 H3 H2 H2 H3 H3 H3 H3 H3 H4 H4 H4 H3 H4 H4 H4 H4 H4 H4 H4 H4 H4 H4 H3 H4 H4 H4 H2 H3 H3 H4 H4 H4 H3 H4 H4 H4 H2 H3 H3 H3 H3 H3 H3 H3 H3 H3 H4 H4 H4", "fix": "
\n

Agent readiness for e-commerce teams

\n

A five-dimension audit of how well a store serves autonomous AI agents.

\n\n
\n

What we measure

\n

Discovery, content, bot access, protocol and commerce signals.

\n\n

Structured data

\n

Entity types an agent can quote without having to guess.

\n
\n\n
\n

How the score works

\n

Fifty-two weighted checks, graded from C to AAA.

\n
\n
" }, { "id": "meta", "category": "content", "tier": "essential", "weight": 2, "impact": "high", "conditional": false, "label": "Title and summary metadata", "why": "This is how an agent learns what a page is about without opening it.", "skill": "page-metadata", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "Title is 54 characters (band 50-60) and description is 148 characters (band 120-160).", "evidence": "title(54): Stripe | Financial Infrastructure to Grow Your Revenue | description(148): Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models and manage money movement.", "fix": null }, { "id": "jsonld", "category": "content", "tier": "essential", "weight": 3, "impact": "critical", "conditional": false, "label": "JSON-LD structured data", "why": "The entity type becomes unambiguous to a machine. Without authoritative data, an agent answers from whatever it can scrape.", "skill": "structured-data", "standards": [ "schema.org" ], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "1 JSON-LD block parsed with a schema.org @context declaring WebSite (7 @types in total).", "evidence": "blocks: 1 total, 1 non-empty, 1 parsed; schema.org @context: yes; @types: WebSite, Organization, Person, ImageObject, ContactPoint, Place, PostalAddress", "fix": null }, { "id": "faq-schema", "category": "content", "tier": "recommended", "weight": 2, "impact": "high", "conditional": false, "label": "FAQ / question-answer schema", "why": "Question-and-answer content is the type agents quote most.", "skill": "faq-schema", "standards": [ "schema.org/FAQPage" ], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "No FAQPage entity among 1 parsed JSON-LD block on the homepage.", "evidence": "@types: WebSite, Organization, Person, ImageObject, ContactPoint, Place, PostalAddress", "fix": "" }, { "id": "breadcrumb", "category": "content", "tier": "emerging", "weight": 1, "impact": "low", "conditional": false, "label": "Breadcrumb / navigation schema", "why": "Helps an agent make sense of where a page sits in your site.", "skill": "breadcrumb-schema", "standards": [ "schema.org/BreadcrumbList" ], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "No BreadcrumbList entity among 1 parsed JSON-LD block on the homepage.", "evidence": "@types: WebSite, Organization, Person, ImageObject, ContactPoint, Place, PostalAddress", "fix": "" }, { "id": "summary", "category": "content", "tier": "recommended", "weight": 1, "impact": "medium", "conditional": false, "label": "Prominent summary block", "why": "The llms.txt contract recommends a short summary at the top of every page; agents quote it directly.", "skill": "page-summary", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "The first 1000 characters of main content hold no paragraph or summary block (11378 characters of main text).", "evidence": "Global GDP running on Stripe: Financial infrastructure to grow your revenue. Accept payments, offer financial services and implement custom revenue models – from your first transaction to your billion", "fix": "
\n

Token efficiency for agent-readable pages

\n

\n Content-to-markup ratio is the share of a page's bytes an agent can read: below 15% most of the\n HTML is scaffolding, and every wrapper div is billed to someone's context window.\n

\n

How the ratio is measured

\n

Script, style and template blocks are removed, the remaining tags are stripped, and the visible\n characters are divided by the raw HTML size.

\n
" }, { "id": "lang", "category": "content", "tier": "recommended", "weight": 1, "impact": "medium", "conditional": false, "label": "Language declaration and multilingual access", "why": "A wrong language tag makes an agent misread the content.", "skill": "language-declaration", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "html lang=\"en-PL\" with 89 hreflang alternates, all with absolute hrefs plus a self-reference and x-default.", "evidence": "html lang=\"en-PL\"; alternates: x-default -> https://stripe.com/, en-us -> https://stripe.com/, es-us -> https://stripe.com/es-us, zh-us -> https://stripe.com/zh-us, en-ae -> https://stripe.com/ae, de-at -> https://stripe.com/at, en-at -> https://stripe.com/en-at, en-au -> https://stripe.com/au, nl-be -> https://stripe.com/nl-be, fr-be -> https://stripe.com/fr-be, de-be -> http…", "fix": null }, { "id": "no-js-fallback", "category": "content", "tier": "essential", "weight": 2, "impact": "high", "conditional": false, "label": "Content that needs no JavaScript", "why": "If content is only produced client-side, the page is empty for agents that do not run JavaScript.", "skill": "server-rendering", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "12911 characters of static text and 2 H1s are in the HTML before any JavaScript runs.", "evidence": "static characters: 12911; H1 in static HTML: 2; characters inside noscript: 0; markup characters: 702748", "fix": null }, { "id": "spa-fallback", "category": "content", "tier": "emerging", "weight": 2, "impact": "medium", "conditional": false, "label": "Per-page content separation (no SPA fallback)", "why": "A catch-all route returning the same skeleton for every URL makes pages indistinguishable to an agent.", "skill": "server-rendering", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "Homepage and /about ship different titles (\"Stripe | Financial Infrastructure to Gr…\" vs \"About Us | Stripe\") and different main text (12% word overlap).", "evidence": "compared / vs /about; titles \"Stripe | Financial Infrastructure to Grow Your Re…\" / \"About Us | Stripe\"; skeleton 24%; main-text word overlap 12%; main text 2070 characters", "fix": null }, { "id": "token-efficiency", "category": "content", "tier": "recommended", "weight": 2, "impact": "medium", "conditional": false, "label": "Token efficiency (content-to-markup ratio)", "why": "A bloated DOM wastes an agent's context window.", "skill": "token-efficiency", "standards": [], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "Content-to-markup ratio 1.8% (12911 visible of 702748 markup characters, ~2554 tokens), below the 8% floor where markup outweighs the content.", "evidence": "visible characters: 12911; markup characters: 702748; words: 1892; estimated tokens: 2554", "fix": "// scripts/tighten-html.mjs - run after the build over every emitted page.\nimport { readdirSync, readFileSync, writeFileSync } from 'node:fs';\nimport { minify } from 'html-minifier-terser';\n\nconst pages = readdirSync('dist', { recursive: true, encoding: 'utf8' }).filter((p) => p.endsWith('.html'));\n\nfor (const page of pages) {\n const file = `dist/${page}`;\n const before = readFileSync(file, 'utf8');\n const after = await minify(before, {\n collapseWhitespace: true,\n removeComments: true,\n removeRedundantAttributes: true,\n minifyCSS: true,\n minifyJS: true,\n });\n writeFileSync(file, after);\n}" }, { "id": "viewport", "category": "content", "tier": "emerging", "weight": 1, "impact": "low", "conditional": false, "label": "Responsive markup", "why": "Agent browsers mostly run at mobile scale.", "skill": "responsive-markup", "standards": [], "status": "pass", "points": 1, "counted": true, "excluded": null, "detail": "viewport content \"width=device-width, initial-scale=1, viewport-fit=cover\" sets width=device-width and leaves zoom unrestricted.", "evidence": "viewport meta: width=device-width, initial-scale=1, viewport-fit=cover; media queries on the page: 0", "fix": null }, { "id": "webbotauth", "category": "botaccess", "tier": "essential", "weight": 3, "impact": "critical", "conditional": false, "label": "Web Bot Auth key directory", "why": "RFC 9421 with Ed25519: the mechanism that lets a site verify which agent is calling rather than guessing from a user-agent string. Adoption in the curated corpus we measured is around one site in a hundred.", "skill": "web-bot-auth", "standards": [ "RFC 9421" ], "status": "fail", "points": 0, "counted": true, "excluded": null, "detail": "/.well-known/http-message-signatures-directory answered HTTP 404, not a JWK Set.", "evidence": "